Digital Marketing Training In Chennai- The Complete Digital Marketing Course SEO, SMM Etc

➢ A short-term overview of Digital Marketing Course With Placement In Chennai and all related set of activities:
➢ Search Engine Optimization
➢ Local SEO – Google My Business
➢ Search Engine Marketing – Google Ads
➢ Display Advertising – Contextual | Behavioral | Targeted
• Google Ads
• Facebook
• LinkedIn
• YouTube

➢ Social Media Marketing
➢ Lead Generation
• Marketing Offer – Good-looking / Related Offer
• Landing Page – Offer’s details with form
• Conversion Page – Thank you page
➢ Email Marketing – using MailChimp
➢ Video Marketing – YouTube
➢ Responsive Design
➢ Google Analytics

Hands-On Practical:
➢ Social Media Marketing – SMO practices by publishing different social media
strategies to publish contents in various social media platform
➢ Lead Generation – Briefing about lead based business modules
➢ Website: Landing page /Product Page / Blog Page
➢ Email Marketing -Creation using online tools mailchimp
➢ Video Marketing -Creating account in youtube channels and posting videos
➢ To create Social Media Account
➢ To Create Email Template and run Email campaign
➢ To create YouTube account and publish video content

➢ What is SEO?
➢ Why SEO?
➢ Google’s Search Algorithms
➢ How Search Engine works?
➢ Fixes SEO really take time to get results?
➢ 21 SEO Advices that every website owner, designer, blogger and content writer need
to know
➢ ON Page
➢ Technical SEO
➢ Website Audit
➢ LINK Buildings
➢ Backlinks

Hands-On Practical:
➢ On page and off page techniques with sample websites
➢ Technical SEO implementations
➢ Website Audit
➢ SEO site audit check using audit tools
➢ Backlink strategies implementations
➢ Technical issues solving

➢ Researching Potential keywords
➢ Google keyword Planner Tool
➢ Identifying other keywords from Google autosuggestions
➢ Finalizing your money keywords

Hands on Practical:
➢ Analyzing Business module
➢ Find the potential Keywords with high search volume trends
➢ Accessing Google Keyword Planner Tool to find business keywords
➢ Assign sample website to find the potential keywords

➢ Understanding Google Networks
➢ Keyword Research – how to choose the right keywords to advertise?
• Creating Content Hierarchy first!
• Brainstorming – Think and discuss them!
• Google Suggest
• Related Searches
• Google Keyword Planner
• Keyword Tools
➢ Know your Competitors’ Keywords using SEMRush
➢ Keywords Matching Selections – Broad, Phrase, Exact, and Broad Match Modifier

Hands on practical:
➢ Creating Sample Google Ad words campaign
➢ Analyzing Competitor keywords to Target for the better reach and the right audience
to minimize the ad budget
➢ To run a different types of ad campaign with the ad strategy

➢ Getting Started with Google Analytics
➢ Understanding Dashboards
• Real Time
• Audience
• Acquisition
• Traffic Source
• Content
• Conversions
➢ Defining Business Goals and Objectives
➢ Insights – Ask Google Analytics Intelligence
➢ Heatmap – CrazyEgg
➢ Google Tag Manager
➢ Google Analytics Academy

Hands on practical:
➢ Implementing Google Analytics with the help of Google analytic tool and track the
business results.
➢ Assign to create different type of custom Reports and insights

➢ Social Media Marketing Strategy
➢ Setting up Social Media Goals
➢ Knowing your Audience
• Google Alerts
• TweetDeck
• Panoramiq – Instagram listening tool
• Hashtags – Best Practices & Tools
➢ Facebook / Instagram / LinkedIn
• Optimizing your Social Media profiles
• Boosting a Post
• Facebook/Instagram Advertising using Facebook Ads Manager
• Remarketing using Facebook Custom Audiences
• LinkedIn Advertising: Text Ads – Sponsored Content

Hands on Practical:
➢ Implement Face book,
➢ Instagram and LinkedIn ad’s
➢ Assign to run ads in face book, instagram & LinkedIn

➢ Ideas for Content Marketing
➢ Search Tendencies and finding relevant questions to be answered
➢ Tips to write social media updates
➢ Inbound Marketing Methodology
➢ Social Follow & Social Sharing Tools
➢ Daily 80-minute Social Media Plan

Hands on Practical:
➢ In depth of Inbound and outbound marketing Methodologies using real time examples
www.credosystemz.com
➢ Guiding and tips for Content creation and blog creation.
➢ Q/A and forums Creation
➢ Real time Content Optimization
➢ Content optimization and Publishing

➢ Comments, Shares, and Likes
➢ Track performance using Google Analytics
➢ UTMs – URL Builder
➢ Bounce Ratio, Time Spent on Site and Conversions!
➢ Tracking your email

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